One of the channels I get to input at my work is TMF, MTV’s sop to the kids with the Freeview boxes. Since I don’t seem to go to bed anymore, it turns out I have some time to watch them play music videos. Following on from our adventure on Freeview’s other music channel, The Hits, let’s have a look-see at what goes down here…
SCOUTING FOR GIRLS – Heartbeat
Oh, this was a great idea! Good grief, how tepid does this chorus sound? It’s what confuses me about Duffy’s world domination, the intro to ‘Mercy’ is so underwhelming, and it’s the same here. It’s all so fucking polite, so uninteresting, laid-back so as to be all the better to blend into the floorboards. There is no significance to anything – it’s third/fourth single to its very core. If it has a core. The drums sound like they’re being played two doors down by a man trying to form an opinion on someone’s tits.
Adverts follow. We couldn’t have got in at a better time. Here comes the Girls Aloud KitKat advert. I heard ‘Biology’ whilst out about a week ago, and it amazed me just how much that record still meant to me. This advert… no. Eva Longoria is selling me ice cream. Some fucking Pot Noodle advert that I fear I will see too much of this evening. Hyundai would like you to be impressed that their car has a stereo. Thing that has always bothered me – when actors on adverts say “our”. John Simm wants to tell you about Hyundai’s warranty like it in some way involves him.
Can things only get better? No.
KAISER CHIEFS – Ruby
Actually, let’s be fair – this is better than everything Scouting for Girls have ever done. To think, this was only, ooh, a year ago now? Or just over. This “city builds up around band and band do not notice because la la la Inspiral Carpets Harry Carpenter Duncan Fletcher” video remains thoroughly unimpressive. Their recreation of it at the Brits was somehow even less interesting.
Someone is pulling my fucking leg.
THE KOOKS – Always Where I Need To Be
They’ve hit their The Strokes phase. Here they are. they don’t play by the rules at the funfair. They are for people who wear non-ridiculous coats, and sometimes take their hats off, and shit. The advert for this is Luke thingy walking through a house. Corridors, stairs, he don’t give a shit. All good to him. Eh, you can draw lines, “ba da da” becomes “do, do, do-do-do-do-do”, there has never been a better time to be a British man who is also a prick, everything was great in the past because it enabled us to have The Friday Night Project, those who disagree can be drowned out with louder mastering, do you like my tight sweater?
THE FEELING – Without You
“It’s raining hard in North Virginia, just like London Town”. Wistful, yessee. Still has that kind of cartoonish tone to the sound that The Feeling always have – a necessary barrier to reality, a necessary filter to make clear that this is a piece of mass media, a song for the radio, a song for you to hear on the radio and start to free associate from. A song that knows its past and reckons you do too. A song to stop time and bring us all together so we can dream the same dream and want the same thing. The trouble being that leaves little time for the song itself: it was made to be dwarfed by history, by that which came before. It sets up the hierarchy, then sits at the hierarchy’s feet and gazes up adoringly. It’s hard to hate for that, but it’s kind of limiting. It’s soft and cosy and makes me a little weepy, and I fear that’s job done to the very letter.
More adverts. They’re not short on these in Tumf-land. In Bruges gets its second plug of the night, shortly followed by the second ad for Aldi. In between, Hugh Laurie wants your kids to eat fruit. If Britain hates his success so much, why does he feel the need to advertise Fruit Shoot?
Nick Jr advert annoys, but reminds me of the one time I watched Dora The Explorer. The characters excitedly exclaimed “SEATBELTS! So We Can Be Safe!”
GIRLS ALOUD – Can’t Speak French
Nicola Roberts has one line. The instruments have been turned up too loud. But the “I gotta let you know-whoa-whoa-whoa” bit makes me melt. Have I mentioned how well I feel this works as a single? Snucks right up on you with that steady, sturdy clip, and carries you away, all the way away. A constant sidling, hips gently rub atop thighs, caressing, curving, gliding.
ONEREPUBLIC – Stop And Stare
That compression issue makes you notice things. The drums on One Night Only’s single sound terrible – here, it’s those fucking guitars. The tablature is something like this:
CLANGCLANGCLANGCLANGCLANGCLANGCLANGCLANG
CLANGCLANGCLANGCLANGCLANGCLANGCLANGCLANG
CLANGCLANGCLANGCLANGCLANGCLANGCLANGCLANG
CLANGCLANGCLANGCLANGCLANGCLANGCLANGCLANG
This endless, Snow-Patrol-For-The-Thumbless “rhythm” guitar trudge over which he can emote his League Two contradiction-in-terms-in-place-of-actual-thought gobshittery. I can’t remember if there’s a piano on this record. If there is, it can fuck off just as bad as the rest of it.
NEWTON FAULKNER – I Need Something
Tumf has a different video to the hits, just Newt making the strum and the pluck in a studio. In black and white! He’s quite good at that strum and pluck, but he’s so very, very insignificant. Music for being there. Like flowerpots.
ALPHABEAT – Fascination
A bit disappointing live, though their support acts (Frankmusik and Leon Jean-Marie) were both utterly blinding, so a good time had by all, and there’s still plenty fun to be had here. The ascending howls in what might be the middle eight go nicely. Very nicely. Big sparkly fun. Actually fucking GOES FOR IT – The Kooks could arguably be said to do that, but in their case “going for it” equates to “being a cunt”.
DUFFY – Mercy
And here’s Lady Shit-Intro herself. It’s the way those “Yeah, yeah, yeah”s flounce into view over THE BASSLINE FROM THE THEME TO THE MONEY PROGRAMME FOR PITY’S SAKES and some organ being amped via someone’s armpit – how could anyone like that? Likewise, the way they’ve mixed the spoken word bit so Duffy shouts all over it and you can’t make it out. And this was number one for five weeks. I had a massive post on this all cued up somewhere, compared it to the Pipettes and everything. It would have been great, but… feh. I don’t hate this record, it’s kinda catchy. I also like the way she rolls her shoulders.
More ads. Kerry Katona: She’s Too Big Now She’s Too Thin is on MTV1 at some point.
TAKE THAT – Shine
I never thought I’d say this, but it really has been a while since I’ve heard this one. I am quite a fan, actually, if only cos it’s basically one of those Mark Owen solo records that sold fuck all, but this one got to number one for ages and you can tell that Mark was absolutely made up because Britain was basically telling him he was right all along. Which is a tremendous feeling. Being proved right. In the ELO fashion. “Let me know yer! YOU’RE ALL THAT MATTERS! SHIIII-IIIINE!” Howard Donald is clearly using fame as an excuse to not shave, and that’s also quite great. Best moment: Howard and Jason clap along, and as the camera pans up you can see them sharing a laugh because they can’t believe somebody up there likes them enough. I can’t help but feel heartened.
WILL.I.AM ft. CHERYL OUT OF GIRLS ALOUD – Heartbreaker
He’s a heartbreaker, you know. The people dancing in the bodysuits with the fairy lights makes me think of the motion capture suits they use to animate videogames. This song is not as much fun as Actua Soccer. AndActua Soccer wasn’t much fun at all.
SUGABABES – Denial
I’ve been listening the Cocteau Twins, quite enjoyed it. Frankmusik too. That one Will Young album I have – not so good. “All Time Love” is alright. And this is putting me to sleep.